Engagement measurement review
A twelve-working-day reading of your current in-app events, a sample of sessions, and a written account of what those recordings can and cannot say about engagement.
Who it is for
Teams shipping a consumer or internal app who already record screen views, taps, and a few “completed” events, and who disagree — politely — about whether last month’s numbers describe people staying with a task.
What you receive
A commented copy of the event inventory, a findings note (usually eight to twelve pages), and a ninety-minute readout. The note states which events still match the live screens, which fire in the wrong place, and which questions about engagement the current set cannot answer.
What is included
- A ninety-minute kickoff covering the last two releases and the questions you actually need settled
- Inventory markup: names, triggers, properties, and known duplicates
- Guided watching of a sample of sessions you already have permission to share
- The written findings and the readout, scheduled in Malaysia time
What is excluded
We do not write production code, redesign screens, buy advertising, certify privacy programmes, or run a hosted analytics product. If the inventory lives in a vendor you already pay for, we read exports; we do not replace that vendor.
Who does the work
Aisha Rahman leads the inventory. Wei Jie Tan watches the session sample. Priya Menon joins the readout when naming disputes are likely to dominate the hour.
Process
- Intake form and a call to confirm the app, the stores it ships on, and who can share recordings.
- Inventory week: we mark every event that claims to describe engagement.
- Session days: we watch a bounded sample — typically thirty sessions or three days of traces, whichever is smaller.
- Findings: written in plain language, with examples tied to named screens.
- Readout: ninety minutes, in the studio or on video.
Timeline and place
Twelve working days is typical once exports arrive. Work happens at Level 10, 72 Demo Avenue, or on video for teams in Penang, Johor, or elsewhere. We do not travel on short notice without a separate travel note.
Preparation
Send the current event list, a short release history, and a way to watch sessions that your legal team already approved. Remove personal identifiers before they leave your building. We will refuse a sample that still contains phone numbers or identity documents.
Constraints
We review one app per engagement. A white-label family counts as separate apps. If two brands share an event list, say so in the intake; the findings will otherwise misread a shared name as a single behaviour.
Price and next step
Fees start at MYR 8,400. A second brand, a second store listing, or a sample larger than agreed is quoted before we open it. To request a review, write through the contact page and name the app and the last release that changed navigation.