Launch-week observation
On-call reading of in-app engagement during the seven days after a feature ships, with a daily note and a Friday recap.
Wei Jie watches the new events and the screens around them each afternoon. You receive a short note before 18:00 MYT. Friday is a recap: what fired as intended, what double-fired, and which drop-off looked like confusion rather than rejection.
We need the event names frozen forty-eight hours before the store release. If names change mid-week, the observation stops and is re-quoted.